Strategy
The Strategic Plan
The Society’s Mission and its Aims are wide-ranging, because of the breadth and depth of the nature of what we do, our membership and our stakeholder communities. With this in mind, as well as defining a series of programmes of work to deliver these Aims, we have set ourselves five specific and significant Priorities for this Plan:
- Making a step change in how the Society engages with the public and its general interest stakeholders, particularly through the development of theWeather Club.
- Enhance the benefits given to all our membership groups, but in particular broaden the involvement of Schools, Businesses and Amateurs. We would expect this to result in a notable increase in membership numbers.
- Address the issue of the public perception of climate change by significantly raising the understanding of and engagement with climate science, particularly amongst the general public and in policy programmes.
- Ensure there is greater linkage between the Society’s professional qualifications, that this actively supports the growing demand for accreditation, and that continuing professional development is at the heart of this.
- Identify new ways in which the Society can diversify income streams in order to support our ambitious strategic development programme.
