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The Strategic Plan

The Society’s Mission and its Aims are wide-ranging, because of the breadth and depth of the nature of what we do, our membership and our stakeholder communities.  With this in mind, as well as defining a series of programmes of work to deliver these Aims, we have set ourselves five specific and significant Priorities for this Plan:

  1. Making a step change in how the Society engages with the public and its general interest stakeholders, particularly through the development of theWeather Club.
  2. Enhance the benefits given to all our membership groups, but in particular broaden the involvement of Schools, Businesses and Amateurs.  We would expect this to result in a notable increase in membership numbers.
  3. Address the issue of the public perception of climate change by significantly raising the understanding of and engagement with climate science, particularly amongst the general public and in policy programmes.
  4. Ensure there is greater linkage between the Society’s professional qualifications, that this actively supports the growing demand for accreditation, and that continuing professional development is at the heart of this.
  5. Identify new ways in which the Society can diversify income streams in order to support our ambitious strategic development programme.