National Meeting - Communicating Climate Science

Climate science, the public and the news media

Date: Wednesday 7 November 2012

Time: 14:40

Type: Oral

Presenting author: 
Dr Rosie Robison, Global Sustainability Institute, Anglia Ruskin University.

One of the primary routes by which the public currently acquires climate science information is through the news media. In 2011, we undertook a series of focus groups and complementary opinion polling which aimed to assess public engagement with climate science as it is currently presented in the British media, and also to explore issues of trust in climate scientists. This talk will discuss the work, and the potential improvements to climate science communication suggested by the results. One of our aims was to provide a step on the road towards a more rigorous approach to climate science communication which incorporates testing and evaluation of what works and what does not work in terms of public engagement.