Strategic Priority (3) Enhance the lives of those interested in weather and climate

strategy

Strategic Priority (3): To enhance the lives of all those interested in weather and climate through opportunities to access events, information and engagement with meteorology and the work of the Society.

The Society’s main public outreach activity is through theWeather Club. The Society will continue to work together with other learned societies and organisations to extend the Society’s reach and impact and to promote meteorology as a fulfilling career choice. The Education and Outreach Committee oversees this Programme on behalf of Council, to ensure the programme of work follows best practice.

A significant activity of the Society is the programme of meetings and events it delivers. The Society runs three conferences each year for Students and Early Career Scientists; the UK Atmospheric Science conference in partnership with the National Centre for Atmospheric Science (NCAS) bringing together academia, operational meteorologists and industry to support meteorological knowledge transfer; and WeatherLive for the weather and climate enthusiasts. Delegates and exhibitors view the Society conferences as important annual events that reach new audiences and provide a forum for collaboration. The Society’s Local Centres and Special Interest Groups are active and a core part of the Society ensuring the widest possible reach to members, non-members, and educational establishments and bringing like-minded people together and provide opportunities to share knowledge and set up networks to support research projects. The National Meetings continue to be well attended with a full programme of events, both for the Wednesday and Saturday National Meetings. The Society will continue to seek opportunities to run joint events in order to reach wider audiences and to deliver a variety of stimulating events. A recent membership survey highlighted that more members would like to live stream into Society meetings. The Society will aim to understand what our audience and potential audience want from meetings and will ensure our events meet the needs of the meteorological community both now and in the future, and remain inclusive, accessible and relevant.

Scientific publishing is one of the Society’s main activities and key strengths. The Society continues to add value to scientific knowledge management and the promotion of the science through its portfolio of journals, including Weather, and academic book programme. The Society is committed to providing long-term, sustainable access to high quality scientific research for everyone, whilst maintaining high value, trustworthy author and reader services which enhance scientific communication and progress. 

The Membership Development Group will also support this priority through providing better communication of information, resources, events and activities. The Society’s Climate Science Communications Group and the Climate Science Special Interest Group will also continue to support the Society to effectively communicate both weather and climate science, and help create a greater public dialogue on issues raised.

Over the next three years the Society will…

… expand outreach activities to ensure the public are engaged, enthused, educated in weather and climate. 

… continue to improve theWeather Club (increase tWC reach to 10,000 registrations over 3 years). 

… increase the number of online multimedia resources to educate the public, particularly on climate science topics (so that RMetS website has approx 50% weather content and 50% climate content. Public engagement events and resources).

… increase general engagement at public events Competitions such a Weather Photographer of the Year (increase in number of submissions by 50% each year). 

… develop partnership activities and events with organisations such as RHS and BBC. 

… continue communications and marketing, including approx. 150 media interviews per year and collaboration with others actively engaged in science communication. 

… ensure key messages are communicated. 

… successfully deliver 3 conferences a year: i) Annual Conference joint with NCAS for academics, professionals and industry, ii) Student and Early Career Scientists Conference, iii) Weather Live for amateur meteorologists. 

… deliver 10-12 National Wednesday meetings and 2-4 National Saturday meetings each year that meet the expectations and requirements of Society members, engaging with partners to increase reach and diversity of audience and to provide cost effective venues. 

… develop clear Terms of Reference for Local Centres and Special Interest Groups, share best practice, and deliver interesting and relevant events increasing the Society’s reach and membership. 

… review meetings and conferences to ensure inclusivity, accessibility, relevance. 

… promote remote participation for events overseas 

… deliver a long-term, sustainable portfolio of high quality journals for the scientific and professional community to publish their work, to enhance scientific communication and advance the science.

… strengthen journal portfolio to meet both author and reader needs and enable researchers and research organisations to reach the widest possible audience. 

… explore new opportunities to expand into other areas such as eBooks, eTraining and educational material. 

… continue to produce bespoke communications for targeting different audiences via mailing lists to keep people informed of events and activities of interest, as well as member benefits and opportunities, and increasing our online communications, digital offerings and social media presence.

For further details, the full Strategic Plan, a summary booklet and a leaflet can be downloaded here >>

 

News Date: 
Wednesday, February 28, 2018